Mighty Fine will be first food truck under new ordinance
By Christine Bolaños
The food truck phenomenon that has taken the Central Austin area by storm for several years is making its way to Liberty Hill.
Mighty Fine Burgers, Fries & Shakes unveiled its food truck in February and has been making the rounds throughout various local communities. Liberty Hill will be added to that schedule from 5-9 p.m. Wednesdays in May, beginning May 6.
“We felt like this was a great opportunity for us. Our director of quality (Craig Haley) lives out there so he had personal reasons for wanting to bring burgers there as much as Liberty Hill is growing. It was an excellent opportunity for us to connect our product out there,” explained Mighty Fine HR and Brand Director Allyson L. Young.
The food truck will set up its temporary shop on Wednesdays at Life Springs Christian Church in Liberty Hill. The church will house Fortis Academy, which Haley’s children will attend.
“The food truck is about 36 feet long and offers our full menu except for lemonade and fountain drinks. We will have our onion rings, as well as hot dogs, burgers, fries, shakes and chili dogs,” Young said. “Pricing will be the same as our regular menu, but we will have tax included. We will accept cash and credit cards as well as Student of the Week promotion items.”
The food truck will be in Liberty Hill on May 6, 13 and 20.
Food trucks can sometimes be used as a tool to see if demand in a particular community merits opening a permanent location. That could be the case in Liberty Hill.
“I think we’re probably open to a lot of different opportunities. We’re always looking for a lot of great opportunities to expand and it’s something we’ll definitely look at if we see a lot of success out there,” Young said.
“I think there’s a real need. What we noticed is that once people go home from work they don’t necessarily want to go back out of their neighborhoods. This is a great opportunity to meet their needs as well as introduce our burgers to them,” she added.
Liberty Hill Planning Director Jim Bechtol agrees there is a need for alternative dining options such as food trucks.
“I think it’s a needed niche that can be filled probably pretty quickly with the population here and the number of existing food establishments. I think it’s a trend occurring in a lot of little cities and we’ll have to wait and see what happens,” Bechtol said.
He said to his knowledge Mighty Fine has not approached the city for a permit yet.
“We have a food trailer ordinance. They haven’t come in to talk to us at all,” Bechtol said.
At press time Wednesday, Mighty Fine General Manager Chad Krause said he would be filing a permit application with the City on Thursday, April 29. P
er the City’s food vendor application, city ordinances must be met and a mobile food vendor permit must be issued to the applicant from the Williamson County and Cities Health District. The application lists in part the need for a copy of the sales tax permit, food handler’s permit from WCCHD, written authorization to operate in a food service establishment, among other requirements.
The Liberty Hill City Council unanimously approved the mobile food establishments ordinance on Jan. 12.