Liberty Hill welcomes new hearing aid practice


By Rachel Madison

A new hearing aid practice opened its doors in Liberty Hill in mid-October with a mission to help those with hearing loss to be able to get quality service at affordable prices.

Owner Matthew Traywick said he chose to open the business in Liberty Hill because it’s an up-and-coming area.

“We’ve been eyeing it for some time now and looking for a way to get into the Liberty Hill market,” he said. “We want to be a part of it.”

Traywick has a bachelor’s degree in management and marketing from Trinity University in San Antonio, but he also has years of experience working for his mother’s hearing aid practice in the Cedar Park area.

“I worked there for about six years doing her marketing and helping her with management consulting,” Traywick said. “At the time, I wasn’t interested in being a small business owner, but then I attended a 12-month accredited digital marketing apprenticeship program [through Digital Creative Institute]. You go to night classes twice a week, and there is a project every month to help you build your portfolio. That helped accelerate my understanding of marketing and business.”

After finishing that program and working for a janitorial/sanitation supply company building their e-commerce website for a short time, Traywick began working for Cook Hearing in Cedar Park. It was there that he started noticing some interesting data.

“I noticed we were losing revenue because a lot of people weren’t able to afford hearing aids and not everyone’s insurance covers them,” he said. “There’s a certain subset denied the ability to hear. That’s when I decided to go with a more nontraditional model [and open Hear-It-All].”

In the hearing aid industry, traditionally patients pay one price up front for everything—their hearing aids, services, batteries and more. Traywick said Hear-It-All is different because it has unbundled that process.

“We sell appointments, accessories, batteries, aids—everything—all separately,” he said. “We can generate a lower cost that way. It’s a more altruistic approach. A lot of people are being denied the right to hearing, and it’s unfortunate when people can’t get the help they need.”

The practice does not accept insurance, which is another way they are able to keep prices down, Traywick said. However, if someone does have a hearing aid benefit through their insurance, they will be given the tools they need to get a reimbursement on their own, he added. Services at the clinic include hearing aid fittings, tinnitus therapy, hearing aid repairs, custom ear molds and hearing tests.

In addition to Traywick, the staff is rounded out by patient care coordinator Erica Williams and hearing instrument specialist Phillip Zamora.

“Erica was in the Navy for about five years and really embodies what we were looking for. She’s a hard worker and really the face of Hear-It-All,” Traywick said. “Phillip initially began as a clinician for Cook Hearing, but after working with him for a bit I asked him to be the sole clinician at the new Liberty Hill practice. He really cares about each patient.”

The motto at Hear-It-All is compassion, communication and community. Traywick chose those values because he felt they were the most needed in the hearing aid industry. In the past, he’s seen patients treated as less than if they can’t afford something or if their appearance isn’t up to par.

“We’ll treat everyone who walks in that door the same way,” he said. “We’re going to bring a compassionate approach to the hearing aid realm and nobody will be judged here. Not being able to hear can hurt people’s relationships and they’ll miss important milestones. We felt Liberty Hill and the surrounding small towns weren’t being served and we feel they should be. Our philosophy is to not sacrifice service to get a low-cost hearing aid.”

Traywick said the communication part of the motto ties in with the hearing aids themselves, but it also has to do with the business’ transparency.

“We are transparent with our pricing and we don’t hide it from our patients who come in the door,” he said. “We tell them exactly what they’ll get and there are no fees popping up out of nowhere. Frankly, the medical industry as a whole needs a little more transparency.”

The community aspect of the motto is Traywick’s goal to be active within the Liberty Hill community.

“We’re trying to reach out to as many different places as possible to see what we can do for the Liberty Hill community and surrounding communities,” he said. “We intend on being very active and hopefully as the city grows we will become a fixture in what’s going to become a bustling metropolis.”

Traywick said it takes people on average about seven years to do something about their hearing, and only 25 percent of people who need a hearing aid wear one.

“It’s an epidemic with the rise of headphones delivering a deafening amount of noise straight into your ear,” he said. “My generation is losing their hearing at completely unprecedented rates. I’ve known people under 30 with hearing loss who have hearing aids.”

In the future, Traywick hopes his practice will experience manageable growth that allows the clinic to build a good patient database but continue to provide high quality care. He also hopes to eventually see Hear-It-All grow into a multiple practice organization.

“We want to spread the philosophies of Hear-It-All across the hearing-impaired communities of Austin,” he added.

Hear-It-All is open Monday through Thursday from 8 a.m. to 5 p.m. and Fridays from 8 a.m. to noon. The practice is located at 12701 W. State Hwy. 29, Ste. 3, in Liberty Hill. For more information, visit