Emma’s Treasures offers chic vintage items in downtown shop

Laurie Alkier has just opened Emma’s Treasures featuring a collection of jewelry, hats and chic gifts in time for Mother’s Day and spring special occasions. (Dana Delgado Photo)

Laurie Alkier has just opened Emma’s Treasures featuring a collection of jewelry, hats and chic gifts in time for Mother’s Day and spring special occasions. (Dana Delgado Photo)

By Dana Delgado

Chic vintage designer Laurie Alkier has opened her newest business venture, Emma’s Treasures, in the heart of Liberty Hill’s historic downtown at 100 E. Myrtle Lane, Suite C.

Actually, it’s more of a re-opening since she occupied the same space 10 years ago. At that time she had two business partners who jointly contributed to a shop they called Barbed Wire and Lace. After parting ways, Mrs. Alkier found herself bored but continued to collect items that she imagined if put together in a creative way would make wonderful pieces.

Eventually she opened one, then two and then three booths of her expanding creative product line of vintage jewelry, shabby chic and one-of-a-kind gifts in a consignment shop in Burnet. Frustrated, though, by the lack of interaction with the people who were admiring and buying her pieces, she longed for a place of her own. Wanting to return home and seeking to become an integral part of her community and its growth, the 20-year Liberty Hill resident now finds herself happily back in business on her home turf.

“I have a great passion for our little town,” she said. “And I love re-creating jewelry especially pearls, bracelets, pendants and button rings as well as repurposing various other vintage things. It’s exciting. My pieces are uniquely different, some a little quirky, but all fun, have character, and are perfect for a variety of occasions.”

Mrs. Alkier said her jewelry pieces make the perfect accessory for prom and are ideal for Easter, Mother’s Day, graduation or any special day or even for everyday wear. While jewelry pieces are the featured items, uniquely redesigned vintage furniture will also be available. Emma’s Treasures also carries belts, purses, hats, bath accessories, kitchen items, mugs and stationary.

“People will find things at Emma’s Treasures that they cannot find anywhere else,” Mrs. Alkier. “And everything is very affordable.”

She says she is always out on the hunt for unique items that would make wonderful creative pieces after they are repurposed or redesigned.

“My mother introduced me to thrift shopping but not because we wanted to shop there but because we had to because of our situation,” she said. “As a teenager, I would duck down to the floor board so people wouldn’t see me. Now I’m driven by that passion to shop, find, reinvent, recycle and re-excite.  Besides, vintage items are so much better made and last a lot longer than most modern products. My mom would be proud.”

She said she started with her grandparents’ jewelry and other things and then went on from there.  Interestingly, Mrs. Alkier’s grandmother, Esther Hohle, would influence her tremendously in another way.  Grandma Hohle would affectionately call her Emma.

“I loved it,” she said. “It made me feel like I was her favorite. She loved me so much and had such joy in her heart for me. She taught me how to bake and even though I can’t cook today, I sure can bake some sweets. I’ll never forget her. So, when it came time to come up with a name for the business, it was easy.  I would call it Emma’s Treasures and the specialty times I re-create are truly from my heart to yours.”

Emma’s Treasures is open 9 a.m. – 5:30 p.m. on Tuesdays and Wednesdays, 9 a.m. – 4 p.m. on Thursdays, and on Fridays from 8-10 a.m. and 1-5:30 p.m. On the weekends, the business is open from 8 a.m.-1 p.m.

A formal grand opening is being scheduled.

For more information, send email  to EmmasTreasurers33@yahoo.com.