Two Brand It brings local flair with boutique
By Lauren Jette
Tucked away from the hustle and bustle of Highway 29, at the end of a row of older buildings in the heart of downtown Liberty Hill is Two Brand It. Mostly known for screen printing T-shirts, the locally-owned business recently expanded and now houses a boutique in the front of their store.
“We started as a custom T-shirt shop, we still do all of that. We can do company logos, we work with people on getting their logo the way they want it. We also have shirts for sale, we try to have a variety of T-shirts,” said co-owner Jennifer Ferrell. “We have added the boutique in the front.”
The boutique offers shirts in addition to items made by locals, including clothing, jewelry, handbags and some boots.
“What we’ve done is we’ve asked local ladies who make their own jewelry or maybe have their own boutique, maybe it’s an online boutique, if they would come in and bring their stuff (to sell),” Ferrell explained.
Local collections Two Brand It offers right now include Southern Grace Jewelry, Austin Boot Boutique, Gypsy Heart Boutique, artwork from 1360 Studios, and items from Melonhead Boutique, Doorway Divas and antique furniture pieces from My Last Rodeo.
“We don’t want to be crafty, we prefer to have things at reasonable prices, but be unique and maybe even a little high end, but reasonably priced,” Ferrell said of offering locally made items.
Ferrell and her partner, Kathy Frazier, are looking to expand the boutique offerings to include essentials such as tank tops and leggings sometime soon.
“If you’re at home and need a white tank top, you don’t have to drive to Cedar Park or Leander to get it, you could just buy it here,” Ferrell said.
“We’re trying to get more of that on our own, clothing that we’ve chosen that’s our style, but that we think other people would like, too.”
Frazier took over as partner at the beginning of the year, and together, she and Ferrell made the decision to open a boutique.
“Jennifer and I had kind of talked about how fun it would be to have a boutique, so we had kind of played with the idea and thought, well, we don’t know if we can afford to do it,” Frazier explained.
During a trip to Colorado to visit her daughter, they walked into a boutique there and Frazier made her mind up about the boutique.
“I came back and told Jennifer I made a decision,” Frazier said.
“I either want to take the step out on faith and do the boutique, or I want us to close the doors. She said, ‘that is so strange, I was thinking the same thing.’ So I said, okay, it was a sign from God, so we’re going to do it.”
So Ferrell and Frazier moved the T-shirt making side of the business to the back of the building and opened the boutique in the front in July.
“I always thought it would be fun to have a boutique, plus Liberty Hill needs something like that, I think, and I thought women would enjoy it,” Frazier said.
While she was hesitant about stepping in to the business earlier this year after recently moving to Liberty Hill, Frazier is glad she took the leap of faith and got involved.
“The shop was really a step of faith for us both, and it turned out we’re both so much alike, we’re both Scorpios,” Frazier said with a laugh. “It’s not just the business, Jennifer has become a very good friend and I love her family and that’s the best part. To make good friends and be in business with them is perfect. We really enjoy it now and hopefully people enjoy us being here, too.”
Ferrell admits the T-shirt side of the business “still pays the bills.”
“We can do one shirt to, the most that we’ve done so far is 1,200,” Ferrell said.
“We’re a three-lady shop and we do the best we can every time. We’ll do as many as you want or we’ll do just one. We offer T-shirts, we can do banners, (and) we can do car decals.”
The bulk of their shirt orders come from the Liberty Hill schools, Ferrell added.
“I really appreciate them coming to us instead of going online and trying to order it themselves,” she said.
“A lot of times, they will go online and design it and bring it to me. The schools are awesome, they are just really very supportive of local business. It keeps their dollars in Liberty Hill, which is nice.”
Two Brand It recently received a grant from the City of Liberty Hill ‘s Economic Development Corp. to freshen up the front of their building, which now sports a hot pink sign and will have an awning next month, Ferrell said.
While owning a business can be both fun and stressful at times, Ferrell is grateful for the partnership she has with Frazier, and Frazier’s granddaughter Ashlyn, who works in the shop.
“After going through ups and downs of learning your own business and all that kind of stuff, really it’s either all in or not,” she said.
“I want it to flourish and grow, so I’m so thankful for Kathy and Ashlyn to be here. It’s a partnership, we work together. They are awesome.”
Two Brand It is located at 921 Loop 332 in Liberty Hill. It is open from 10 a.m. to 5 p.m. Monday through Thursday, 10 a.m. to 3 p.m. Fridays, and 10 a.m. to 2 p.m. Saturdays.